Verizon Wireless Becomes the Official Wireless Partner of ‘The X Factor’
Sep 28, 2011 (Close-Up Media via COMTEX) –
Verizon announced that it is the official wireless partner of The X Factor, and it has joined forces with The X Factor as the presenting sponsor of The Xtra Factor App for smartphones and other mobile devices including tablets.
According to a release, the free App, available now, will give customers access to this fall’s most-anticipated new TV show with exclusive content and features available only to Verizon Wireless customers. Verizon Wireless customers will also have the chance to vote for contestants from within the smartphone App during the voting window directly following the live performance shows of The X Factor later this fall.
The Xtra Factor App presented by Verizon immerses customers in The X Factor experience on their smartphones and other mobile devices with exclusive, live, behind-the-scenes streaming video during the performance shows. Customers can experience the pre-performance backstage frenzy and post-performance emotional reactions of the contestants on their phones while at the same time watching the live shows on television. Verizon Wireless customers will also be able to click on the image of their favorite contestant to vote using the App.
“Verizon’s mobile technology lets customers watch TV in entirely new ways,” said John Harrobin, vice president, marketing at Verizon Wireless. “The Xtra Factor App will be a companion screen to the TV broadcast and give our customers a front row seat to the hottest show of the fall.”
“I think it’s fantastic that Verizon is giving everyone a chance to watch what’s going on backstage on The Xtra Factor App and to stay connected with the show and each other,” said Simon Cowell. “I’m looking forward to reading everyone’s comments.”
More information:
www.verizonwireless.com
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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Article source: http://fixed-mobile-convergence.tmcnet.com/news/2011/09/28/5810234.htm
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