Verizon sees increased interest in m2m2p communications, hybrid cloud, security compliance and more





TMCNet: Verizon sees increased interest in m2m2p communications, hybrid cloud, security compliance and more


(Connected Planet Via Acquire Media NewsEdge) Increased interest in compliance and
machine-to-machine-to-people (m2m2p) communications are among the
10 top business technology trends noted by Verizon on a list issued
today. Verizon based the report on interactions with customers but
also “put our own take on this because of where we
sit,” a company spokeswoman said.

Among the top 10 trends, Verizon also noted some new
developments within key technology areas, including social
networking, the cloud, and others.

Compliance and m2m2p
In an interview with Connected Planet, Verizon Director of Global
Solutions and Professional Services marketing Roberta Mackintosh
said Verizon’s data breach report, launched late last year
(CP: Verizon launches anonymous data breach reporting
site), has found a strong link between data breaches and
non-compliance with security standards. Not surprisingly, Verizon
sees companies becoming increasingly interested in complying with
security standards specific to their industry for example,
HIPPA standards for the health care industry and PCI DSS credit
card standards for the retail industry.

Mackintosh pointed to the example of a vending machine selling
specialty items, such as electronic goods, as an example of m2m2p
communications. While a traditional m2m app would enable the
machine to automatically alert someone to fill it when it runs low
on an item, businesses now are interested in tapping those
communications to, for example, determine which items are selling
the best or to support an app that would advise consumers of the
closest vending machine location.

Although m2m2p applications such as these traditionally would
have required substantial custom software development, Mackintosh
said, “What we’re starting to see is some apps out
there in the marketplace.” She said, “The pool is
growing of available apps that can be leveraged by the development
team so that we can take something close and modify it.”
Mackintosh predicted that in 2012 and 2013, the cost of m2m2p apps
will come down as apps become more “repeatable.”

Hybrid cloud and social networking
It’s no surprise to find topics such as cloud computing and
social networking on Verizon’s list of the top business
technology trends but the carrier added a new spin on both of
those topics.

On the cloud side, Verizon sees increased interest in a hybrid
approach that enables businesses to move workloads back and forth
between the corporate data center and the public cloud a
capability Mackintosh said could be critical, for example, to
support web marketing campaigns that are more popular than
expected.

Verizon hasn’t completed solved how to support hybrid
cloud applications, said Mackintosh. “That’s why
we’re making key acquisitions so we will have the
intellectual property to focus on this space,” she said,
citing Terremark (CP: Verizon to keep Terremark name for data center
business) and CloudSwitch (CP: Verizon’s CloudSwitch purchase targets the
hybrid cloud) as examples of those key acquisitions.

Businesses originally focused on social networking as a
marketing tool, but increasingly Verizon sees businesses expanding
how they use those tools to include better intra-company
communications and to better understand what the outside world is
saying about them. “We’re seeing a lot of customers
taking advantage of applications that let them find out
what’s being said about them and integrating them into their
contact centers,” said Mackintosh. Armed with that
information, companies can take steps to leverage positive buzz or
squash negative commentary “before it becomes viral,”
Mackintosh said.

video, personalization, energy conservation also make the
list
Other business technology trends on Verizon’s Top 10 list
include:
– The “High-IQ Network Effect” will drive increased
interest in service level agreements because today’s
intelligent networks are carrying more mission-critical data.

– Chief Information Officers will increasingly be called upon to
support strategic initiatives based on applying predictive
analytics to enterprise databases.

– video is fast becoming the “pervasive and preferred
communication vehicle for many enterprise activities” such as
team meetings and on-demand information about key projects.

– Service personalization such as local phone numbers that
reach distant call centers–will become increasingly
important.

– Enterprise apps increasingly will mimic developments in the
consumer arena for example Verizon predicts that enterprise
apps will become more widely available via enterprise app
storefronts.

– Public-private partnerships–such as those involving
manufacturers, service providers and utility companies will
play a growing role in helping companies conserve energy.

© 2011 Penton Media

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Article source: http://www.tmcnet.com/usubmit/2011/11/17/5939233.htm

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