Verizon Begins Tracking Cellphone Activity: Web Use, Location, and Apps
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“For the business and marketing reports offered by Verizon Wireless, records about Web sites visited, cell phone locations and other consumer data will be combined (or aggregated) to compile reports that provide businesses with insights about their customers,” Verizon spokesman Jeffrey Nelson said. “For example, these insights may include the demographics (age ranges, gender, etc.) and interests (such as ‘pet lovers’ or ‘tennis enthusiasts’) of visitors to a Web site, or commuters who might pass an outdoor billboard. These aggregate reports could be used by Web publishers to help provide content that is more appealing to users, or to help advertisers better select the ads they will display on outdoor billboards or at other venues.”
By default, users will be opted-in to this new program; however, all users can choose to opt-out by visiting verizonwireless.com/myprivacy. Users opting out of the new program should check “Don’t use my information” for all Verizon cell phone numbers.
If a cellphone user decides to remain opted-in, she will begin to see more personalized ads while surfing on his/her mobile device, using Verizon FiOS Internet, DSL or any other Verizon systems.
Similar information is already collected by many online sources, like Google, Facebook, AOL and others.
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