AT&T Expands 28 Days Speaker Series to Four New Markets





Jan 13, 2012 (M2 PRESSWIRE via COMTEX) –
Dallas , Texas , — ATT * announced today the return of ATT 28 Days — a Black History Month campaign that aims to motivate consumers to use their voice, share their vision and move into action this February and throughout the year. This year’s ATT 28 Days will feature a seven-city speaker series tour and an inspirational performance from award-winning hip-hop artist, actor, author and activist Common. Learn more about ATT 28 Days at att.com/28days .

“We are now in the fourth year of ATT 28 Days and we continue to recognize past achievements while engaging and challenging consumers to make their own history today,” said Jennifer Jones, vice president of Diverse Markets, ATT Mobility and Consumer Markets. “We want to connect with consumers, especially youth, in relevant ways and extend the ATT 28 Days live experience into new markets.”

Four new cities were added to this year’s ATT 28 Days speaker series: Dallas, Texas; Raleigh, N.C.; Cleveland, Ohio; and Detroit, Mich. Common also returns as host of the speaker series which features some of today’s influential and respected leaders offering their own unique perspectives to inspire consumers to use their voices, creative visions and actions to shape their own future.

This year, ATT 28 Days debuts in ATT’s corporate headquarter location in Dallas, Texas at the House of Blues on Martin Luther King, Jr. Day, Monday, Jan. 16. The keynote speaker for the Dallas event is technology commentator and digital lifestyle expert Mario Armstrong.



Other speakers and stops on the seven-city ATT 28 Days speaker series tour include: Holly Robinson Peete, actress, author and activist; Wednesday, Feb. 1 in Oakland, Calif.; Scottish Rite Center Kevin Powell, political activist and author of ” Barack Obama, Ronald Reagan, and The Ghost of Dr. King “; Wednesday, Feb. 8 in Raleigh, N.C.; Fletcher Opera Theater Mario Armstrong, tech commentator and digital lifestyle expert; Wednesday, Feb. 15 in Washington, D.C.; Howard University-Cramton Auditorium Jeff Johnson, social activist and political commentator; Monday, Feb. 20 in Cleveland, Ohio; Ohio Theatre Desiree Rogers, innovative leader and bold visionary; Thursday, Feb. 23 in Chicago, Ill.; Park West Theatre Michael Eric Dyson, author, scholar and cultural critic; Wednesday, Feb. 29 in Detroit, Mich.; Shriners Silver Garden Events Center

The speaker series events are free and open to the general public. Tickets are available at att.com/28days on a first come first serve basis. In addition, three of the speaker series events will be streamed live at facebook.com/att28days . The featured speakers for each city on the tour and the live streaming schedule will be announced at a future date via att.com/28days . Those in attendance at each speaker series event will have the opportunity to hear Common perform live.

“I am glad to return as host of the ATT 28 Days speaker series. ATT 28 Days is a movement, and it feels good to be a part of something that has the potential to shape our future and move us forward as a people,” said Common.

With a new campaign rhythm, ATT has included an interactive sweepstakes on att.com/28days , that will interface with Facebook and Twitter , for consumers to share comments and photos about ATT 28 Days . Consumers posting comments and photos will be entered for a chance to win technology prizes and autographed copies of Common’s new book, ‘One Day It Will All Make Sense’ and latest CD, ‘The Dreamer,The Believer ‘. Prizes will be drawn weekly and consumers will be allowed one entry per person. A complete list of rules will be available on att.com/28days .

The ATT 28 Days campaign is just one of the ways ATT supports the African American community and is a reflection of ATT’s longstanding commitment to empowering diverse consumers.

For more information about ATT 28 Days and ATT’s Black History Month programs, visit att.com/28days .

*ATT products and services are provided or offered by subsidiaries and affiliates of ATT Inc. under the ATT brand and not by ATT Inc.

About ATT
ATT Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world . Its subsidiaries and affiliates — ATT operating companies — are the providers of ATT services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest mobile broadband network, ATT is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile broadband and emerging 4G capabilities, ATT also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the ATT U-verse ® and ATT DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, ATT Advertising Solutions and ATT Interactive are known for their leadership in local search and advertising. Additional information about ATT Inc. and the products and services provided by ATT subsidiaries and affiliates is available at http://www.att.com . This ATT news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss . Or follow our news on Twitter at @ATT .

(C) 2012 ATT Intellectual Property. All rights reserved. Mobile broadband not available in all areas. ATT, the ATT logo and all other marks contained herein are trademarks of ATT Intellectual Property and/or ATT affiliated companies.

Additional Information Related News Releases ATT 28 Days 2011 HBCU Football Sponsorships
Related Media Kits facebook.com/att28days
Related Fact Sheets facebook.com/att28days
Web Sites ATT website att.com/28days att.com/thebridge.com
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Tags corporate, consumer, diversity
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